Which celebrity entrepreneur pioneered a direct-to-consumer model for their beauty brand that generated over $1 billion in revenue within 3 years by leveraging customer feedback for product development?

Many celebrities have ventured beyond their fame into the world of product development and retail. While some create obvious extensions of their personal brand, others have surprised the market with innovative products that transformed industries or challenged conventional retail wisdom. This trivia tests your knowledge about famous people who have made significant impacts in product innovation and retail success.

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• Rihanna with Fenty Beauty
• Jessica Alba with The Honest Company
• Gwyneth Paltrow with Goop
• Kim Kardashian with KKW Beauty

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