Which CEO pioneered the modern department store concept in the 1850s by introducing fixed prices, money-back guarantees, and allowing customers to browse freely without pressure to buy?

Throughout history, certain business leaders have fundamentally transformed the retail landscape with their innovative approaches to product development, customer experience, and business models. Their decisions and strategies continue to influence retail practices today. Test your knowledge of these pivotal figures who shaped the world of commerce as we know it.

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• Rowland Hussey Macy (Macy's)
• Alexandre Boucicaut (Le Bon Marché)
• Marshall Field (Marshall Field and Company)
• Harry Gordon Selfridge (Selfridges)

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