Which major fast food chain saw a 30% sales increase after its 2017-2018 promotional partnership with a hit Netflix sci-fi series set in the 1980s?

In recent years, brands have increasingly leveraged nostalgia marketing to connect with consumers emotionally. This strategy taps into fond memories associated with past pop culture phenomena, creating powerful connections between brands and their target audiences. From rebooted TV franchises to retro product packaging, nostalgia has become a dominant force in retail marketing. How well do you understand this trend that has influenced everything from fashion to food products?

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• McDonald's with "Stranger Things"
• Burger King with "The Crown"
• Taco Bell with "Glow"
• Eggo (Kellogg's) with "Stranger Things"

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