Which country pioneered the first comprehensive national 'Citizen Loyalty Program' that rewards citizens with points for voting, paying taxes on time, and participating in community service?

Government agencies worldwide have been adopting loyalty programs traditionally seen in retail to enhance citizen engagement and compliance. These programs reward citizens for various civic actions from tax filing to public service participation. Test your knowledge about how governments are leveraging customer loyalty concepts in the public sector to build stronger relationships with citizens and increase participation in government initiatives.

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