In Nike's 'Consumer Direct Acceleration' strategy announced in 2020, the company planned to significantly reduce its wholesale retail partners. What percentage of its revenue did Nike aim to generate from direct-to-consumer sales by 2025?

In recent years, major sports brands have transformed their retail strategies to connect directly with consumers. Nike made headlines with its bold 'Consumer Direct Acceleration' strategy that dramatically changed its retail partnerships and distribution approach. This trivia question tests your knowledge of this significant shift in sports retail that has influenced the entire industry.

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