Which gaming retailer first introduced the 'interactive demo stations' concept that allowed customers to play upcoming game releases before purchase, revolutionizing experiential marketing in gaming retail?

The gaming industry has transformed retail experiences in remarkable ways. From midnight launch events to elaborate in-store displays, gaming retailers have pioneered unique experiential marketing strategies to engage their passionate communities. This trivia question tests your knowledge about a groundbreaking retail initiative that changed how games are sold and marketed in physical stores.

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