Which celebrity partnership with a struggling athletic brand led to a signature shoe line that reportedly generates over $200 million annually and helped revitalize the brand's market position?

Celebrity endorsements can make or break a product's success in the market. When brands partner with famous personalities, they're making calculated decisions based on consumer psychology and brand alignment. This poll tests your knowledge about one of the most impactful celebrity endorsement decisions in recent retail history, which transformed both the brand's trajectory and the celebrity's business portfolio.

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Michael Jordan with Nike (Air Jordan)
Stephen Curry with Under Armour
LeBron James with Adidas
Serena Williams with Puma