Which dictionary publisher first revolutionized retail marketing by introducing 'electronic pocket dictionaries' as mainstream consumer products in the 1990s?

In the world of language learning and linguistics, marketing strategies have evolved dramatically over the decades. Major language learning platforms and dictionary publishers have pioneered unique retail approaches that transformed how we access language resources. This poll tests your knowledge about a significant retail innovation that changed how consumers interact with language learning products.

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Oxford University Press
Franklin Electronic Publishers
Merriam-Webster
Collins