Which Broadway musical broke merchandise sales records by selling over $1 million in merchandise per week during its peak popularity?

Broadway shows aren't just about the performances - they're major retail powerhouses too! From exclusive memorabilia to innovative merchandise strategies, theatrical productions have transformed how performing arts engage with consumers. Test your knowledge about the business side of Broadway and discover how these iconic shows have created retail experiences that extend well beyond the final curtain call.

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Hamilton
The Phantom of the Opera
The Lion King
Wicked