Which celebrity holds the record for the longest-running continuous endorsement deal with a single brand, spanning over 30 years and revolutionizing athletic footwear marketing?

Celebrity endorsements have become a cornerstone of retail brand management, with famous faces often transforming product recognition overnight. From athletes wearing signature shoes to actors becoming the face of luxury fragrances, these partnerships can make or break a brand's identity. But how much do you really know about the most lucrative and influential celebrity endorsement deals in retail history? Test your knowledge of the business side of fame!

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Michael Jordan with Nike (1984-present)
George Clooney with Nespresso (1996-present)
Jennifer Aniston with Smartwater (1997-present)
Roger Federer with Rolex (1992-present)