Which major technology company hired linguists to create a new brand name that would be pronounceable in all major world languages, have no negative connotations in any language, and suggest 'innovation'?

Brand identity is heavily influenced by language choices. Companies invest significant resources in linguistic analysis to create memorable product names, slogans, and brand voices that resonate with their target markets. This trivia question explores how linguistics expertise has shaped a famous rebranding effort that revolutionized a company's market position through strategic language use.

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Google (renamed from BackRub)
Accenture (renamed from Andersen Consulting)
Apple (renamed from Apple Computer)
Amazon (renamed from Cadabra)