Which literary subscription service was the first to popularize the 'blind date with a book' concept, where books are wrapped in paper with only brief descriptions visible?

The book subscription model has revolutionized how readers discover new literature. These services have become a significant part of the publishing industry's business model, offering curated selections based on reader preferences. From rare first editions to genre-specific monthly boxes, subscription services create ongoing relationships between publishers, authors, and readers while providing predictable revenue streams. Test your knowledge about this innovative intersection of literature and commerce!

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• Book of the Month Club (founded 1926)
• The Mysterious Bookshop's Monthly Subscription (started 2010)
• Literati Book Club (launched 2017)
• Powell's Books Indiespensable (begun 2008)

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