Which renowned publishing house underwent a major rebranding in 2016, simplifying its iconic penguin logo while retaining its essential character for the digital age?

In the world of publishing and literature, visual brand identity plays a crucial role in how readers connect with books and authors. Publishing houses invest significantly in creating distinctive visual languages that communicate their literary identity and values. This poll explores how iconic literary brands have evolved their visual merchandising and logo designs to stay relevant while honoring their literary heritage.

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Penguin Random House
HarperCollins Publishers
Simon & Schuster
Hachette Book Group