Which major sports retailer first introduced widespread in-store "test zones" allowing customers to try equipment in simulated playing conditions before purchase?

The sporting goods retail landscape has evolved dramatically with technological innovations changing how products are developed and marketed. One particular breakthrough revolutionized how athletes shop for and experience products before purchase. Test your knowledge about a major retail innovation that transformed the sports equipment industry and created a new standard for customer experience.

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Dick's Sporting Goods with their "PlayMaker Zones" (2003)
Nike with their "Nike Town" concept stores (1990)
Decathlon with their "Sport Labs" (2008)
Under Armour with their "Performance Centers" (2011)