Which major retailer created an award-winning experiential marketing campaign called 'The Labyrinth of Legends' that used AR technology to let shoppers navigate through mythological worlds while discovering products?

The world of mythology and folklore has long been a source of inspiration for retail brands seeking to create memorable customer experiences and powerful brand identities. From Nike's winged goddess of victory to Starbucks' siren, mythological elements permeate modern marketing. This trivia question explores how one major brand leveraged folklore in their experiential marketing campaign to create an immersive retail experience that captivated customers and drove significant engagement metrics.

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Sephora's Beauty Quest featuring myths of eternal youth across cultures
IKEA's Nordic Sagas allowing customers to place furniture in mythological settings
Nike's Olympian Challenge where shoppers completed tasks inspired by Hercules' labors
Amazon's Mythical Marketplace featuring products inspired by global folklore