Which traditional cultural celebration generated the highest retail sales globally in 2022, with an estimated $25.9 billion in consumer spending?

Traditional cultural celebrations have become major retail opportunities worldwide. Behind the colorful displays and themed products lies a fascinating history of how retailers transformed cultural traditions into commercial phenomena. This poll tests your knowledge of how specific cultural traditions have been marketed and commercialized by major retail brands, shaping both consumer behavior and the evolution of the traditions themselves.

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Lunar New Year
Halloween
Diwali
Ramadan/Eid al-Fitr