Which astronomy retail company first introduced 'constellation-mapped' packaging that transforms into star charts when unfolded?

The astronomy retail market has evolved dramatically over the decades, with companies finding innovative ways to package and market telescopes, star maps, and observation equipment. One company revolutionized how astronomy products were presented to consumers, creating packaging that not only protected sensitive equipment but also served as educational tools themselves. Test your knowledge about this packaging innovation that changed how amateur astronomers purchase their equipment!

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Celestron, with their 'StarFold' packaging in 1998
Sky-Watcher, with their 'AstroMap' boxes in 2005
Orion Telescopes, with their 'NightGuide' packaging in 2001
Meade Instruments, with their 'SkyChart' boxes in 1994