Which Broadway musical was the first to use a 'tweet seat' section, where audience members were encouraged to live-tweet during the performance as a marketing strategy?

The performing arts industry has constantly evolved its marketing strategies to fill seats and create buzz around productions. From traditional playbills to digital innovations, theaters and production companies have pioneered unique approaches to reach audiences. Test your knowledge about a groundbreaking marketing campaign that changed how performing arts are promoted to the public.

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Godspell (2011 revival)
Spider-Man: Turn Off the Dark
Hamilton
Rock of Ages