Which iconic brand mascot, created in 1916, is considered revolutionary for being the first mascot designed specifically to humanize a corporate identity rather than just represent a product?

Product mascots have been an integral part of retail branding history, helping companies create memorable identities that stand the test of time. From Tony the Tiger to the Michelin Man, these characters have transformed how consumers connect with products. This trivia explores a pivotal moment in brand mascot history that revolutionized how companies approached product personification and consumer engagement, setting standards that continue to influence retail branding strategies today.

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• The Michelin Man (Bibendum)
• Mr. Peanut (Planters)
• The Quaker Man (Quaker Oats)
• Aunt Jemima (Pearl Milling Company)

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