Which global retailer launched the 'Artisan Alliance' sustainability initiative that connects over 2,000 traditional craftspeople from 50+ countries with international markets while ensuring fair trade practices?

Traditional craftsmanship faces challenges in today's fast-paced retail environment. Yet some retailers have pioneered innovative sustainability initiatives to preserve cultural traditions while creating economic opportunities for artisans worldwide. This trivia question explores a groundbreaking program that has revolutionized how traditional crafts reach global markets while ensuring cultural authenticity and sustainable production practices.

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West Elm (Williams-Sonoma)
IKEA
Anthropologie
Pottery Barn