Which major religious retail chain rebranded in 2019, moving away from explicitly Christian messaging to a more inclusive positioning strategy aimed at serving 'people of all faiths and perspectives'?

Religious symbolism has become an integral part of many brand identities in the spiritual marketplace. From bookstores to meditation apps, religious organizations to philosophical think-tanks - how companies position themselves in this delicate space reveals much about their values and target audience. This poll tests your knowledge about a significant shift in religious retail branding that created ripples across the spiritual community.

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LifeWay Christian Resources
Family Christian Stores
Cokesbury
Mardel Christian & Education