Which 19th century innovation is widely credited with revolutionizing visual merchandising and creating the concept of the 'department store window display'?

Visual merchandising has transformed dramatically throughout history, influencing how products are presented and sold. From ancient market stalls to modern digital displays, the art of product presentation has been crucial to commercial success. This trivia question explores a pivotal moment in the evolution of visual merchandising that changed retail history and set standards still influential today.

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• The plate glass manufacturing process perfected by the Saint-Gobain company in France
• Edison's commercial electric lighting systems that allowed nighttime window viewing
• The mannequin patented by Wickham & Sons in London
• The mechanical rotating display platform invented by Marshall Field

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