Which iconic toy brand was discontinued in 2014, only to be dramatically relaunched in 2018 with a new retail strategy focused on experiential stores rather than traditional big-box distribution?

The world of pop culture retail has seen iconic brands fade away, only to make dramatic comebacks years later. This resurrection strategy has become increasingly common as companies tap into nostalgia marketing and revive beloved brands from the past. Test your knowledge about a famous pop culture brand that experienced death and rebirth in the retail landscape!

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Toys 'R' Us
KB Toys
FAO Schwarz
Blockbuster Kids