Which cloud computing platform did Nike leverage in 2017 to power its Consumer Direct Offense strategy, enabling personalized shopping experiences across its digital ecosystem?

The sports retail landscape has transformed dramatically with digital technology. Major athletic brands have embraced various technological innovations to enhance customer experience and boost sales. This poll tests your knowledge about a significant cloud computing initiative that revolutionized how a major sports brand approaches its retail strategy and customer engagement. Can you identify the correct technology implementation that changed the game?

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AWS (Amazon Web Services) with its Machine Learning and AI capabilities
Microsoft Azure with Power BI for retail analytics
Google Cloud Platform with BigQuery for consumer behavior analysis
IBM Cloud with Watson for inventory optimization