Which traditional cultural celebration generated the highest increase in retail foot traffic when incorporated into in-store experiential marketing campaigns globally in 2022?

Cultural celebrations and traditions significantly impact consumer behavior worldwide. Retailers who effectively incorporate cultural sensitivity and traditional elements into their marketing strategies often see increased engagement and loyalty from diverse customer groups. This poll explores how major brands have leveraged cultural traditions in their retail experiential marketing approaches to create authentic connections with consumers.

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Lunar New Year (with red envelope digital experiences and traditional décor)
Diwali (with rangoli-making stations and personalized gift workshops)
Día de los Muertos (with interactive altar displays and heritage storytelling areas)
Ramadan (with after-sunset shopping experiences and community iftar spaces)