Which psychological design principle explains why many upscale restaurants place their most profitable dishes in the upper right corner of the menu?

In the competitive food industry, restaurant design isn't just about aesthetics—it's a carefully calculated science that influences customer behavior, spending habits, and brand perception. From strategic menu layouts to purposeful color schemes, successful food establishments leverage consumer psychology principles to enhance the dining experience and boost sales. Test your knowledge about how restaurant design psychology impacts customer choices and loyalty!

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The Golden Triangle Effect - where customers' eyes naturally scan first to the upper right corner before looking elsewhere
The Primacy-Recency Effect - where customers remember items at the beginning and end of the menu but forget middle sections
The Decoy Pricing Strategy - where expensive items are placed in the upper right to make other menu items appear more affordable
The Anchoring Principle - where the upper right corner establishes the restaurant's price ceiling for comparison purposes