Which celebrity endorsement deal is credited with saving a major athletic brand from financial trouble in the 1980s and revolutionizing the concept of athlete endorsements?

Celebrity endorsements have become a cornerstone of modern advertising strategies, with brands paying millions to associate their products with famous personalities. These partnerships can dramatically transform a brand's market position, consumer perception, and sales performance. This trivia question explores a landmark celebrity endorsement that revolutionized both the brand's trajectory and influenced future marketing strategies across the industry.

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Michael Jordan's partnership with Nike, creating the Air Jordan line
Tiger Woods' deal with American Express in the early 1990s
Serena Williams' collaboration with Puma before switching to Nike
David Beckham's lifetime contract with Adidas signed in 1997