Which meditation app pioneered the 'subscription tithe' model, where 10% of premium subscription fees are automatically donated to religious organizations of the user's choice?

Religious and spiritual merchandise has evolved dramatically in the digital age, with brands using increasingly sophisticated consumer psychology approaches to connect with spiritually-minded customers. One particularly interesting trend has been the incorporation of mindfulness and contemplative practices into product marketing. Test your knowledge about how religious product companies have leveraged this powerful psychological approach in their branding strategies.

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Headspace
SoulCenter
Calm
Insight Timer