Which unusual business decision by Huy Fong Foods contributed to Sriracha sauce becoming a cult phenomenon in the food industry?

Sriracha hot sauce has become a global culinary phenomenon, appearing in everything from fast food to fine dining. Behind this iconic product lies a fascinating story of product development, immigrant entrepreneurship, and brand building - all without traditional advertising. Test your knowledge of this beloved condiment's journey from Southeast Asia to worldwide fame.

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They never spent money on advertising, relying entirely on word-of-mouth marketing
They deliberately limited production quantities to create artificial scarcity
They gave exclusive distribution rights to celebrity chefs who promoted it
They changed the recipe annually based on consumer voting