Which country first implemented an AI-powered recommendation system for citizens to discover relevant government services based on their profile and previous interactions?

In recent years, governments worldwide have been adopting retail-inspired digital strategies to improve citizen services. From recommendation systems that suggest relevant programs to citizens, to innovative service delivery models that mirror subscription-based retail, the public sector is embracing commercial product strategies. Test your knowledge about which government entities have been at the forefront of these retail-inspired innovations.

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Estonia with its e-Estonia platform
Singapore with its GovTech initiative
United Kingdom with its GOV.UK Notify system
Australia with its myGov portal