Which film franchise pioneered the modern movie merchandising model by negotiating rights that fundamentally changed how Hollywood approaches product licensing?

Test your knowledge about the lucrative world of film and television merchandising! While blockbuster movies and hit TV shows generate billions at the box office and through streaming subscriptions, the merchandise connected to these productions often creates an equally impressive revenue stream. From action figures to theme park attractions, visual merchandising strategies in entertainment have evolved dramatically over the decades. How much do you know about this fascinating aspect of the film industry?

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