Which Broadway musical was the first to implement a comprehensive digital brand identity system including custom emoji, branded social media filters, and an interactive mobile app experience?

The performing arts industry has undergone significant transformation in how productions are marketed and branded. Broadway shows in particular have adopted sophisticated brand identity strategies that extend far beyond traditional playbills and marquee lights. This poll explores how modern theater productions leverage brand identity to connect with audiences and build recognizable franchises in an increasingly competitive entertainment landscape.

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Hamilton (2015)
Wicked (2003)
The Lion King (1997)
The Book of Mormon (2011)