Which Broadway musical's marketing campaign first introduced the now-ubiquitous 'rush tickets' concept, where discounted tickets are sold on the day of performance to boost attendance?

Throughout history, performing arts organizations have created innovative marketing campaigns that transformed how audiences engage with theater, dance, and music. Some campaigns became cultural phenomena, changing the landscape of arts marketing forever. Test your knowledge about these groundbreaking promotional efforts that helped performing arts reach new audiences and achieve iconic status.

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Rent (1996)
The Phantom of the Opera (1988)
Hamilton (2015)
Les Misérables (1987)