Which celebrity pioneered a membership-based loyalty program for their beauty brand that offered early product access, exclusive content, and tiered rewards, setting a new standard for celebrity retail customer engagement?

Many celebrities have ventured beyond their entertainment careers to create successful retail brands. This trivia tests your knowledge about famous personalities who have leveraged their personal brand into retail success through innovative customer loyalty strategies. These stars have transformed from entertainers to retail moguls, using their influence to pioneer new approaches to building customer loyalty and brand communities.

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• Rihanna with Fenty Beauty's 'Navy VIP'
• Kylie Jenner with Kylie Cosmetics' 'Kylie Klub'
• Lady Gaga with Haus Laboratories' 'Little Monsters Circle'
• Selena Gomez with Rare Beauty's 'Rare Rewards'

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