Which grocery retailer pioneered the 'three-tier' private label strategy that has since been widely adopted across the industry, featuring good, better, and premium store brand options?

Private label products have transformed the grocery landscape over the past decade. Once considered inferior alternatives to national brands, many store brands now compete on quality while maintaining price advantages. This shift represents one of the most significant evolutions in food retail strategy, challenging traditional consumer loyalty patterns and forcing major manufacturers to rethink their market positions.

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Kroger
Tesco
Carrefour
Aldi