Which digital technology did Nike first implement in 2022 that allows customers to virtually try on shoes using augmented reality?

The sports retail landscape has transformed dramatically in recent years with technological innovations reshaping how athletes and fans purchase equipment and apparel. One particular digital innovation has had an outsized impact on the customer experience, allowing sports enthusiasts to virtually 'try before they buy.' Test your knowledge of cutting-edge retail tech that's changing how sports products are marketed and sold!

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