Which major retailer launched the first widely acclaimed Lunar New Year commercial campaign in the US that featured an all-Asian cast and authentic cultural traditions, setting a new standard for cultural marketing?

Cultural traditions play a significant role in how brands connect with diverse communities. In recent years, many global companies have created campaigns that honor and celebrate cultural festivities, particularly the Lunar New Year. This poll tests your knowledge about a groundbreaking Lunar New Year advertising campaign that transformed how Western brands approach cultural marketing. Can you identify the pioneering campaign that changed the landscape of cultural representation in retail advertising?

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Target's 'Bringing in Good Fortune' campaign (2017)
Walmart's 'Year of Prosperity' series (2018)
Nike's 'Year of the Monkey' collection (2016)
P&G's 'Thank You, Mom' Lunar New Year edition (2019)