Which pioneering retail strategy did Netflix implement in 2017 that dramatically changed the customer journey for premium television content?

The film and television industry has undergone massive transformation with the rise of streaming platforms. This has not only changed how content is consumed but has revolutionized the retail customer journey for media products. Test your knowledge about how major streaming services have innovated their customer acquisition and retention strategies in this competitive landscape.

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Introduced the 'Skip Intro' button, reducing friction in the viewing experience and increasing content consumption by 21%
Launched physical Netflix stores where customers could preview content before subscribing
Created a pay-per-view model for premium content alongside the subscription model
Implemented a loyalty program offering merchandise discounts based on viewing hours