Which beverage brand paid $25 million for product placement in the 1982 film 'E.T. the Extra-Terrestrial', but was ultimately rejected in favor of Reese's Pieces?

Product placement has become a sophisticated art form in modern filmmaking. Beyond mere advertising, strategic product integration can enhance storytelling, establish setting, or reveal character traits. This poll tests your knowledge about one of the most famous and deliberate product placement partnerships in film history that changed how brands appear in movies.

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M&M's
Skittles
Coca-Cola
Hershey's Kisses