How much market value did Coca-Cola reportedly lose after Cristiano Ronaldo removed their bottles during a Euro 2020 press conference?

In June 2021, a brief moment during a press conference created one of the most significant impacts on brand value in recent history. When a famous athlete moved two Coca-Cola bottles out of frame and endorsed water instead, it triggered an unprecedented market reaction. This poll tests your knowledge about this landmark moment in celebrity influence on major brands and consumer behavior.

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$1.6 billion
$4 billion
$7.2 billion
$850 million