Which gaming company's marketing campaign featured a series of mysterious teaser videos called 'Seven Days of Horror' that led to record-breaking first-day sales for its survival horror title?

The gaming industry has seen some revolutionary marketing campaigns that transformed niche products into cultural phenomena. From unexpected viral sensations to carefully orchestrated global launches, the strategies behind these successes reveal deep insights into consumer psychology and market positioning. Test your knowledge about some of the most impactful marketing strategies that changed the trajectory of famous gaming brands and products.

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Capcom's campaign for Resident Evil 7: Biohazard
Electronic Arts' campaign for Dead Space
Konami's campaign for Silent Hill: Downpour
Bethesda's campaign for The Evil Within