Which innovative loyalty program strategy was FIRST widely adopted by major performing arts venues to increase repeat attendance and create 'super fans'?

The performing arts industry has evolved significantly in how it markets experiences and builds audience loyalty. From traditional playbills to digital engagement strategies, theaters and performance venues have had to innovate to attract and retain patrons. This trivia question tests your knowledge about a groundbreaking loyalty program innovation that changed how performing arts venues connect with their audiences.

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Subscription-based season tickets with exclusive backstage access and artist meet-and-greets
Mobile app-based digital rewards system with points earned for each attendance
Pay-what-you-can membership program with tiered benefits based on annual contribution
Dynamic pricing model where loyal patrons receive automatic discounts based on attendance history