Which luxury fashion brand first launched a full digital clothing collection in Fortnite that allowed players to purchase virtual outfits that matched real-world releases?

The gaming and virtual worlds industry has transformed how digital products are sold, marketed, and distributed. From in-game purchases to virtual storefronts in metaverse platforms, retail strategies in gaming have evolved dramatically. This poll tests your knowledge about a groundbreaking retail collaboration that changed how gamers interact with fashion brands in virtual spaces.

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Balenciaga
Gucci
Louis Vuitton
Prada