Which astronomical organization completely rebranded in 2019, changing their century-old logo to a more modern design that represents a telescope's view of a nebula, resulting in a 40% increase in public engagement?

The astronomy industry has seen remarkable growth in consumer products and retail experiences over the past decade. From observatory gift shops to space-themed merchandise, astronomy retail has become a billion-dollar industry. This poll tests your knowledge of how major astronomical organizations have developed their brand strategies to connect with broader audiences while maintaining scientific credibility.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The International Astronomical Union (IAU)
The Royal Astronomical Society (RAS)
The American Astronomical Society (AAS)
The European Southern Observatory (ESO)