Which innovative loyalty program feature did Celestron introduce in 2018 that revolutionized customer retention in the astronomy equipment market?

The astronomy industry has evolved from purely scientific endeavors to a thriving retail market with telescopes, software, and educational products generating billions in revenue. As companies compete for market share, brand loyalty has become crucial in this specialized field. This trivia question explores how a leading astronomy brand leveraged an innovative loyalty program that transformed customer engagement and set industry standards. Test your knowledge of astronomy retail marketing strategies!

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StarPoints: A system where customers earned points for logging and sharing night sky observations through Celestron equipment
Constellation Club: A subscription service offering priority access to limited edition telescopes and accessories
Celestial Rewards: Discounts based on the phases of the moon, with maximum rewards during full moons
AstroTrade: A program allowing customers to trade in older equipment for credit toward newer models with advanced features