Which pharmaceutical product's launch in 1998 was the first to utilize direct-to-consumer television advertising that resulted in patients specifically requesting the medication by name, creating a new marketing paradigm in medicine?

The pharmaceutical industry has seen numerous groundbreaking marketing campaigns that changed both medical practice and public perception. Some campaigns have been so influential they've transformed treatment paradigms and patient expectations virtually overnight. This poll tests your knowledge of a pivotal moment in medical marketing history that fundamentally altered how certain conditions are treated worldwide.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Viagra (sildenafil) by Pfizer
Prozac (fluoxetine) by Eli Lilly
Lipitor (atorvastatin) by Warner-Lambert/Pfizer
Claritin (loratadine) by Schering-Plough