Which 1999 film pioneered viral marketing with a fake documentary website that many viewers believed was real, helping transform a low-budget horror movie into a massive box office success?

Test your knowledge about groundbreaking advertising campaigns that transformed how films are marketed to audiences. The evolution of film promotion has seen some revolutionary campaigns that changed industry standards and created unprecedented audience engagement. These campaigns often transcended traditional marketing to become cultural phenomena in their own right.

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• The Blair Witch Project
• The Sixth Sense
• Fight Club
• The Matrix

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