Which retail giant pioneered the use of Geographic Information Systems (GIS) in the 1980s to analyze potential store locations, transforming retail site selection methodology?

In the competitive world of retail, understanding geographic factors has become a crucial element in strategic planning. From selecting optimal store locations to analyzing customer movement patterns, geography plays a pivotal role in retail growth and market penetration. This trivia question explores how one major retailer revolutionized their approach to market research through geographic information systems, resulting in unprecedented expansion.

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Walmart
Target
Sears
JCPenney