Which celebrity's partnership with Fenty Beauty broke retail records by generating $100 million in sales within its first 40 days and fundamentally changed the beauty industry's approach to inclusivity?

Celebrity partnerships with retail brands have become a powerful marketing strategy, often creating unprecedented buzz and sales boosts. These collaborations merge star power with retail expertise, sometimes revolutionizing entire market segments. Test your knowledge about one of the most successful celebrity-retail partnerships that transformed an existing brand's fortunes and set new standards for celebrity collaborations in the retail space.

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Rihanna
Kylie Jenner
Lady Gaga
Selena Gomez