Which gaming company first introduced a cross-platform loyalty program that rewarded players with both virtual items and real-world discounts based on achievement milestones?

The gaming industry has revolutionized customer loyalty programs, transforming them from simple point-collection systems to elaborate engagement ecosystems. Modern gaming loyalty programs incorporate achievements, exclusive content access, virtual currencies, and community status markers. This poll tests your knowledge of a pioneering loyalty program development in the gaming industry that changed how players are rewarded for their engagement and spending.

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Epic Games with Epic Rewards (2018)
Valve Corporation with Steam Points Program (2020)
Microsoft with Xbox Game Pass Perks (2019)
Sony with PlayStation Plus Rewards (2017)